You Need to Put Video on Your Website. You do? Why?

June 10, 2010

In recent months, I’ve been working increasingly on scripts for audiovisual products, and because of this (in addition to my background as a TV reporter/producer and filmmaker), several people have asked me whether they should put video on their websites. All of them small business owners – including two very different attorneys and one artist [...]

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Life before the digital camera. Remember that?

June 7, 2010

Can you imagine what your life would be like without your digital camera? Your iPhone? iPod? Perhaps a better question is whether you remember what life was like before these gadgets came along. Can you? On May 16, my Canon G9 suddenly froze. The lens, which normally glides in and out of the camera at [...]

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Happy Friday.

April 30, 2010

Have an excellent weekend. I hope you see something beautiful!

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Business Cards Are Still Necessary. Really, they are.

April 30, 2010

Are business cards still necessary? Can you believe I’m even asking that question? My answer: Yes. Absolutely. I mentioned last week that some people think that having a smart phone is enough. Instead of taking someone’s card, just input their information in your phone and voila. You’ve got their contact info where you want it, [...]

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All your marketing wrapped into one card. Seriously.

April 23, 2010

In my previous post, I talked a little about print marketing materials and how, despite everyone’s move to digital everything, they should still use good old-fashioned printed goods. Flyers, brochures, coupons, promotional cards. Businesses large and small put their money and muscle into these items because they work. Just after I hit “Publish” on that [...]

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About to ditch print marketing? Don't. Not yet.

April 21, 2010

If I had a buck for each time a friend or client asked whether they should forego their direct mail campaigns and/or their printed marketing collateral, I’d be swimming in Benjamins. My answer is always the same: absolutely not. Why? Simple. They work. When our sink disposal broke a few months ago, I searched online [...]

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About to ditch print marketing? Don’t. Not yet.

April 21, 2010

If I had a buck for each time a friend or client asked whether they should forego their direct mail campaigns and/or their printed marketing collateral, I’d be swimming in Benjamins. My answer is always the same: absolutely not. Why? Simple. They work. When our sink disposal broke a few months ago, I searched online [...]

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Happy Monday. And stop! Smell the roses!

April 19, 2010

I’ve been so busy with just a few projects, I didn’t notice that these roses, which I planted in our front garden over a year ago finally bloomed. Finally! I was oh so close to taking them out and starting all over. But they hung in there. I guess the rain we’ve had this year [...]

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…and the winner is, Robert!

April 5, 2010

I actually hadn’t planned on turning this into a contest, but that’s kind of what happened. In the previous post, I asked readers which sign or logo represented a coffee shop. On his second try, Robert guessed the blue bottle. Blue Bottle Coffee Co. is a “microroaster of organic and shade grown coffee.” Based in [...]

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Out and About: San Francisco Logos and Signs

April 1, 2010

Have you ever looked up and really taken notice of signs and logos? And how some make perfect sense while others make you scratch your head and wonder, “What were they thinking?” On a recent trip to San Francisco, during which we: 1) met the world-renown illustrator Linda Davick, 2) got a Norwegian passport for [...]

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